Marketing Sales Distribution

Execution of business activities happens now: developing marketing collateral material, conference attendance, PR campaign to raise awareness. Sales activities begin in earnest: hiring, training, budgeting, making sales. Implement the planned distribution strategies and accounting functions and establish banking relationships.

At this stage there is risk only from poor execution of the business strategy.

The focus now is on making sales, expanding distribution, assuring the sales team are following up on leads. Communication investors should be often and informative.