Execution of business activities happens now: developing marketing collateral material, conference attendance, PR campaign to raise awareness. Sales activities begin in earnest: hiring, training, budgeting, making sales. Implement the planned distribution strategies and accounting functions and establish banking relationships.
Commercialization Process: Marketing Sales Distribution
How this Milestone Reduces Project Risk
At this stage there is risk only from poor execution of the business strategy.
What to consider at this time
The focus now is on making sales, expanding distribution, assuring the sales team are following up on leads. Communication investors should be often and informative.