As an innovator tackling a problem in the world of rehabilitation or assistive technology, you may have a concept of a device, app or intervention to solve that problem. Perhaps you have already developed this solution and are exploring how to get it to market. Wherever you are in the process, it is important to understand the need for developing Market Requirements and to make sure you have a well-developed Market Requirements Document before continuing to design and build your technology.
Market Requirements by definition are not what the innovator wants the product to be, but are what the customer wants the product to be. Market Requirements reduce the risks involved in getting to market by defining your product based on validated customer needs. The Market Requirements Document also forms the backbone of the quality management system and the starting point of the design history files.
Ask yourself, for whom am I making this product? What assumptions have I made about what the product user wants it to look like and how it should perform? If you have challenged and validated those assumptions through Customer Discovery, you can move on to translate your interview data into concise statements of customer need and build your Market Requirements. If you have not, we recommend TREAT’s Commercialization Learning Module on Customer Discovery before proceeding further.
For help with developing Market Requirements, TREAT’s Commercialization Learning Module for Market Requirements is the place to start. In this module, you’ll find a Market Requirements Document template along with supplemental reading that covers customer needs and usage scenarios, market forecasting, SWOT analysis, and developing a value proposition. If you haven’t done so already, simply register with TREAT and log in to access our Educational Resources.