- Need & Opportunity Awareness
- Customer Discovery
- Needs & Opportunity Evaluation
- Opportunity Verification
- Solution Validation
- Business Model Evaluation & Verification
- Market Requirements Definition (MRD)
- Business Model Modification & Validation
- Marketing, Sales & Distribution
- Early Research
- Establish Evidence Base
- End-user Feedback& Concept Verification
- Market Requirements Verification
- Product Requirements Verification
- Bench-Top Testing & Technical Verification
- Pre-Clinical (Usability Study, Animal Testing, Surrogate)
- Regulatory Approval (Human Subjects, Clinical Validation)
- Clinical / Comparative Effectiveness
- Conceptual Solution
- Concept Design & Evaluation
- Concept Development & Prototyping
- Product Requirements Definition (PRD)
- Prototyping
- Transfer to Manufacture
- Product Launch